Brad Brooks, Microsoft's turd polisher, er... "Corporate Vice President for Windows Consumer Product Marketing," talked recently with Computerworld. Here's an excerpt:
I think [the way Apple's] responding to our advertising is a reflection of what's happening out in the market (both IDC and the NPD Group show Mac sales dropping in the U.S. in recent months).
MacDailyNews Take: PC sales dropped much further, even while pumping up unit sales with low-, no-, and negative-margin "netbooks," than Mac sales (just 3%) year-over-year. Apple had a stellar period last year with the debut of the MacBook Air. There was no such debut this year and the macro economic situation is much worse YOY, too.
They're scared. The Ad Age survey shows how our brand is coming alive through three things: the ads, hitting our commitment to build a fantastic product with Windows 7, and around delivering the truth about the "Apple tax" and the value you get when you go with Windows.
MacDailyNews Take: Bwahahaha! Is that all you've got, Brad? What a load of B.S. As usual. If anyone's scared it ought to be Mohammed Saeed al-Sahhaf, er... Brad Brooks as Apple's announcement yesterday of $29 as the price for Mac OS X Snow Leopard shines a klieg light on the insane "Microsoft Tax" the Windows sufferers have to cough up for an upside-down and backwards, frustrating and insecure, wannabe Mac. In fact, it looks like the fear has already set in: Computerworld is reporting this morning that Microsoft could cut Windows 7 Home Premium upgrade price to $100 in order to stem defections to Apple's Mac OS X.
Brad, we've got a slogan for you: "Windows 7. 1/3rd the OS. Triple the price."
(And that's being very generous.)
In one end and out the other: Send us links! Email: webmaster@macdailynews.com
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I think [the way Apple's] responding to our advertising is a reflection of what's happening out in the market (both IDC and the NPD Group show Mac sales dropping in the U.S. in recent months).
MacDailyNews Take: PC sales dropped much further, even while pumping up unit sales with low-, no-, and negative-margin "netbooks," than Mac sales (just 3%) year-over-year. Apple had a stellar period last year with the debut of the MacBook Air. There was no such debut this year and the macro economic situation is much worse YOY, too.
They're scared. The Ad Age survey shows how our brand is coming alive through three things: the ads, hitting our commitment to build a fantastic product with Windows 7, and around delivering the truth about the "Apple tax" and the value you get when you go with Windows.
MacDailyNews Take: Bwahahaha! Is that all you've got, Brad? What a load of B.S. As usual. If anyone's scared it ought to be Mohammed Saeed al-Sahhaf, er... Brad Brooks as Apple's announcement yesterday of $29 as the price for Mac OS X Snow Leopard shines a klieg light on the insane "Microsoft Tax" the Windows sufferers have to cough up for an upside-down and backwards, frustrating and insecure, wannabe Mac. In fact, it looks like the fear has already set in: Computerworld is reporting this morning that Microsoft could cut Windows 7 Home Premium upgrade price to $100 in order to stem defections to Apple's Mac OS X.
Brad, we've got a slogan for you: "Windows 7. 1/3rd the OS. Triple the price."
(And that's being very generous.)
In one end and out the other: Send us links! Email: webmaster@macdailynews.com
Apple Store Advertisements
Apple TV: From $229. Free shipping.
13-inch MacBook: From $999. Free shipping.
13-inch Macbook Pro: From $1199. Free shipping.
13-inch MacBook Air: From $1499. Free shipping.
15-inch Macbook Pro: From $1699. Free shipping.
17-inch MacBook Pro: From $2499. Free shipping.
Mac mini: From $599. Free shipping.
iMac 20-inch: From $1199. Free shipping.
iMac 24-inch: From $1499. Free shipping.
Mac Pro: From $2499. Free shipping.
iPod touch: From $229. Free Shipping.
iPod nano: From $149. Free shipping.
iPod shuffle: Just $79. Free engraving. Free shipping.
iPhone 3G accessories: cables, power, cases, and more.